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Writer's pictureJulija Kazanavičiūtė

So, You're Starting a Startup?

Starting a business is exciting, but turning an idea into reality requires more than just passion. At the enterprise level, companies often depend on a variety of specialized services—such as research, development, project validation, and consulting. Each of these areas typically requires its own specialist or team of experts, often resulting in significant costs. But as a startup, you don’t need enterprise-level complexity (or the price tag) to bring your idea to life. You just need a team with the right expertise and not necessarily an in-house one.

 

Partnering with a professional, experienced team allows you to focus on your vision while experts handle the technical and strategic aspects. With seasoned researchers, developers, analysts, and consultants on board, you can avoid common pitfalls, refine your product, and bring it to market faster, giving your startup a solid foundation for growth.

 

However, it is important to mention that before deciding on a team (in-house or outsourced) the first step should always be assigning a product owner (PO). He is the person who will manage the roadmap of your project, will make sure that no one loses sight of the idea, and be responsible for the business decisions.  When you have an idea, a product owner, and a plan it is time to make your startup come true. Read on to learn the best practices on how to start your startup.

 

Researchers

 

In the competitive landscape of startups, understanding your market and audience is crucial. Researchers provide valuable insights into customer behavior, and industry trends, perform competitor analyses, and even advise on the best technical solutions. All this helps you identify your target audience, understand their pain points and the best ways to solve them.

 

Outsourcing your research needs can be a game-changer. Many early-stage companies lack the resources for comprehensive market studies and hiring full-time researchers and analysts can be costly. By leveraging outsourced researchers, you access specialized skills and tools without long-term commitments. Their outside perspective can also uncover biases you might overlook as an entrepreneur.

 

To maximize these insights, hiring developers alongside researchers is beneficial. This integrated approach fosters alignment, reducing miscommunication and conflicts. When developers collaborate closely with researchers, they can seamlessly translate findings into functional products, ensuring that the final result meets both technical expectations and market needs, setting your startup on a solid path to success.

 

Developers

 

Developers are the backbone of any tech-driven startup. They take your ideas and transform them into functional products, whether that’s a website, mobile app, or software solution. However, at the beginning of your startup journey, when the technicalities of how your idea will come to life are still not clear, it is hard to know what kind of developers you’ll need.

 

It is not a secret that the vision shifts when you start the process and a website can become an app, one programming language can be exchanged for another or the whole development could come to a stop for a few months, while you figure out legal, compliance or even the investment questions.

 

This is why having an outsourced team of professionals helps. You don’t have to worry about paying them a wage you can’t afford while the project is on hold. You are not tied to the programing languages the person you hired at the initial stages knows. And if you need some extra hands one week, you’ll know you have a team that’s up to date and ready to jump in whenever you need.

 

Project validators

 

Once your product is developed, it needs thorough testing to ensure it meets user needs and performs as expected. This is where project validators come in. They assess your product’s functionality, usability, and overall effectiveness through various testing methods, including stress testing and simulations.

 

The value of project validators lies in their ability to identify potential weaknesses before launch. By rigorously testing your product under various conditions, they pinpoint areas that may cause issues down the line. This proactive approach allows you to strengthen those components, enhancing your product's robustness and market readiness.

 

Ultimately, effective validation can lead to greater customer satisfaction and increase the likelihood of a successful launch by ensuring your product can withstand real-world challenges. If you would like to learn more about the benefits of outsourced project validation, take a look at one of our previous blogposts on this topic. 

 

Consultants

 

In enterprise-level business, consulting is a massive industry. Firms like McKinsey & Company and Deloitte provide strategic guidance to global corporations, but their services come with high costs and lengthy processes. While this works for large companies, it’s not always suitable for startups that need to move quickly.

 

For startups, expert consultation is vital at every stage, from product development to launch. In a sense, they are the main team of your product owner. The PO calls the shots, he is the one who has to decide whether to choose between a more expensive and a cost saving option, between going slow and steady or taking more risks.

 

Having access to experts throughout the process ensures that you can make informed decisions, adapt to challenges, and refine your strategy as you grow. This is why consultation is often included in startup R&D packages—it provides continuous support without the burden of managing multiple external firms.

 

Bringing it all together

 

Each of these roles, researchers, developers, project validators, and consultants, plays a vital part in turning your startup vision into a reality. The project owner sets the tone but the team they work with can make or break the startup. Therefore, it's super important that you choose the right team to accomplish the tasks you have on your roadmap. And of course, it helps when they have already worked on similar projects.

 

Maybe we can help you start your startup? Have a look at our project portfolio or the startups we have created ourselves and let’s chat.

 

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